Coast Skateboard Co. is a premium response to traditional skateboard branding.
This brand system lets the avid skater create their own board from the ground up, complete with trucks, bears, and grip tape, to name a few.
California Love.
This brand was inspired by the California sunset, topography, and skate culture. Grunge-y halftone imagery, topographical lines, and typography with movement captures the culture of a venice boardwalk.
Not just a package.
The wheel packaging in particular creates an output where you can see, touch, and feel the wheels. A cap then separates from container to create a premium feel in the opening ceremony.
Make it the Coast way.
Coast Skateboard Co. combines my love for California and skating, into a premium brand for serious skaters and casuals alike. Innovation in packaging was the driving force for this project, as I attempted to push the bounds of traditional packaging ideas.
