The Story
The team and I were challenged to create a client-based product UI for Brookfield Residential in their Find Your Home experience that helps potential home buyers easily search for homes, and fully-customize the elements to preview what a potential home could look like. There were digital products that did one or the other well, but not both. It is also needed to be optimized on both desktop and mobile.
My Role
Iterative UI Designer in a team of 3 Designers, 4+ Developers, and 3+ UX Researchers.
Objectives
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Simple to Use
User navigates easily throughout the home-buying experience, while keeping brand style
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Informative
Organize large amount of data so user feels comfortably informed about potential homes
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Customizable
User is able to fully customize their home, inside-and-out
Concluding Thoughts
The biggest challenge faced was trying to consolidate the vast amount of information into a viable product, but I believe we succeeded. The product is simple to navigate, easy to understand, and helps the client win customers through ease of experience, and expertly placed conversion.