Apex is a fitness rebrand targeted towards extreme athletes.
Apex is a rebrand of the at-home fitness system Peloton. It aims to serve individuals who are into extreme fitness by branding the system as premium, bold, risk-taking, and adventurous.
“Find Your Apex”
This slogan is an invitation to all those looking to explore the peak of their fitness goals. This new brand is an opportunity to stretch yourself to your limits.
A mobile UI provides access to booking extreme fitness classes live, and to your liking.
It also tracks your progress, heart rates, as well as being able to choose your exercises and instructors at a moment’s notice.
